Nick DiMoroHome Service CMO · CEO, Mover Marketing AI
Fractional CMO for home service companies
Get a CMO who knows home services. Skip the $225K salary.
Nick DiMoroHome Service CMO
I'm Nick DiMoro. I've spent 10 years in moving and home service marketing, including years loving and growing
a local moving company
past $8M a year. Now I lead marketing for home service owners, with AI agents built on everything I learned
doing the daily work.
A year in revenue at a moving company I helped grow
$8M+
Moving companies we market today
100+
Of moving companies audited
Hundreds
The problem
You're paying for marketing. Nobody is running it.
Reports full of clicks
Your agency sends a report every month. You still can't tell which calls turned into booked jobs.
Every vendor owns one piece
The website person, the ads person and the SEO company each guard their own part. Nobody owns the whole plan.
You're the CMO by default
Marketing decisions happen between estimates, payroll and the phone. That's how budgets drift.
The offer
Here's what you get
What I do
Build the marketing plan and set the budget across every channel: search, ads, video, traditional, PR and partnerships
Decide which services and cities to push, and when
Run your vendors and agencies: who stays, who goes
Monthly planning call, with a quarterly reset
Final say on anything your customers see
What the AI agents and my team handle
The work that slips when you're busy running jobs, done every week.
Your numbers, every week.
Calls, booked jobs and cost per job in one short report, so you see what's paying before you spend the next dollar.
See where you show up across town.
We track your rankings and map-pack spots neighborhood by neighborhood. You'll know where customers find you, and where they find a competitor first.
A Google Business Profile that stays busy.
We manage it week to week: posts, updates, review requests and replies. It's often the first thing a customer checks before they call.
Your website, checked the way a customer uses it.
We find what's costing you calls, like slow pages, broken forms or a missing service page, and send your web team clear fix requests in priority order.
The same business details everywhere.
We build citations and clean up old listings, so Google and the directories for your trade agree on your name, phone and service area.
Every job traced back to its source.
Lead tracking and attribution audits tie each call and form to the channel that produced it, so budget goes to what books jobs.
You get senior direction and a crew that works every day. It is not a full-time executive, and I'll never pretend it is.
Beyond SEO
Every channel. One plan.
SEO is one part of it. I plan the budget across all of it, run the vendors and track each channel by what it costs to
book a job.
Search and maps
Google Business Profile, local SEO and AI search, so you show up where people look.
Paid ads
Google Ads, Local Services Ads and Meta, measured by cost per booked job.
Video
Short videos of your crews, trucks and jobs for YouTube, social and your website.
Traditional advertising
Truck wraps, yard signs, direct mail and home shows, planned alongside everything else.
Public relations
Local news coverage and awards that build your name in town.
Sponsorships and partnerships
Local teams and community events, plus partners like realtors, property managers and builders who send you jobs.
Reviews and repeat customers
A steady flow of reviews, honest responses, and follow-ups that bring past customers back.
Your website
Where every channel sends people, built to turn visits into calls.
The math
What leadership usually costs
Full-time CMO
$225K+ base salary, plus benefits, recruiting and months to hire
Typical fractional CMO
$5K to $8K a month for most, and mostly advice
Home Service CMO
Month to month: senior direction plus AI agents doing the work
Salary: Built In, 2026 average CMO base. Fractional range: FRAK State of Fractional report, 2024.
Proof
Where this comes from
$8M+a year
Where I learned it
I spent years loving and growing
a local moving company, and led the
marketing while it grew past $8M a year.
Today my agency handles websites, SEO and local search for 100+ moving companies.
65%
Why it costs less
We cut our own software bill 65% by building our CRM, rank tracker and citation tools. That's why Home Service CMO costs less than a traditional fractional CMO: the tools are ours, and the agents do the weekly work.
About Nick
I've worked the same problems you have.
I've spent 10 years in moving and home service marketing. First, years loving and growing
a local moving company. Then building Mover Marketing AI, the agency behind 100+ moving companies.
I'd rather be close to the problem than read about it in a report.
That means getting my hands dirty and having the tough conversations, like the vendor who isn't pulling their
weight or the budget that's leaking.
You own a home service company with trucks and crews, usually doing $2M or more
You have an agency or vendors, and nobody leading them
You'll share your numbers and give feedback
Not a fit:
You need leads by next week
You want a promise of the #1 spot on Google
You're under about $1M a year. Start with the Diagnostic instead.
How it works
Three steps. No long contract.
01
The Diagnostic
I audit your website, Google Business Profile and the top competitors in your market, then hand you a roadmap with costs. The fee is credited to your first CMO month.
02
The first 90 days
We fix tracking, set the plan and budget, and the agents start your weekly numbers.
03
Month to month
We keep going while it's working. You can stop any month.
Home Service CMO
Month to month
No long contract. Stay while it's working.
Included:
One service area
Monthly planning call with Nick
Weekly numbers report
AI agent work every week
Vendor and agency oversight
What shapes the price: how many locations or markets, how many services, and whether we manage paid ad budgets. You get a clear number after the Diagnostic.
Ad spend is always separate. New websites are scoped separately.
Usually for companies doing $2M or more. Start with the Diagnostic and keep the roadmap either way.
By trade
Built for the trades
Fractional CMO forHVAC
Fractional CMO forPlumbing
Fractional CMO forRoofing
Fractional CMO forElectrical
Fractional CMO forCleaning
Fractional CMO forLandscaping
Fractional CMO forGarage doors
Fractional CMO forMoving
FAQ
What does a fractional CMO do?
+
A fractional CMO leads your marketing part time: the plan, the budget, the vendors and the numbers. You get senior direction without a full-time salary.
How much does a fractional CMO cost?
+
Most charge $5,000 to $8,000 a month. Home Service CMO is month to month and usually comes in below that, because AI agents handle much of the daily work. You get a clear number after the Diagnostic.
Is this just SEO?
+
No. SEO and your Google Business Profile are one part. I also plan and oversee paid ads, video, traditional advertising like truck wraps and direct mail, public relations, sponsorships and partnerships, reviews and follow-up with past customers, and track each one by cost per booked job.
Is this a real CMO?
+
It's senior marketing direction, not a full-time executive. I set the plan and review the work. AI agents and my team do the daily tasks.
Do you guarantee rankings?
+
No. Nobody honest can. We track rankings and booked jobs every month and show you both.
Will this put my Google Business Profile at risk?
+
No. We stay inside Google's rules.
How long until I see results?
+
Rankings usually move before calls do. The Diagnostic lays out the timeline for your market before you pay for anything else.
Twenty minutes. You leave with something useful either way.
Tell me what's working and what isn't. I'll give you my honest take on where I'd start. If I'm not the right fit,
I'll say so.
Seven quick questions, then pick a time. You talk first. Either of us can say no.
Step 1 of 8
Thanks. Pick a time.
Your answers are saved. Choose any open slot for your 20-minute call.
